Our Work

Pictogram Project

Why do we need pictograms ?

Understanding health information and services can be difficult for many individuals seeing as a certain level of health literacy is required to ensure positive treatment results and good health.


Health literacy is defined as the degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions.

Factors affecting the individual health literacy:


education attainment

immigration status

Independent of health literacy, disease states and language barriers may also impair the ability to follow treatment regimens.


This project focuses on the use of pictograms, which are images portraying distinct messages, as a method to mitigate the impact of low health literacy to improve health outcomes.

Pictograms have been studied to improve the quality and accessibility of health information for patients.

Using pictograms in conjunction to verbal and written directions presented to patients has deemed to enhance:

patient understanding

adherence of medical instructions

Short-term and long-term recall

Pictograms Validated

A set of pictograms to label prescriptions have been developed and validated. These pictograms are now available to all individuals.

FIP pictograms software>>


Future funding will aid to further advance word-wide use of patient counselling pictograms in order to overcome these barriers that exist between patients and health care providers. Funds will also support the validation of new pharmaceutical pictograms